About
Willa Callahan believes in the quiet magic of a well-set table — an accessory chosen just right, a tablescape that feels effortless yet sets the tone for the festivities ahead.
She collaborates with planners, designers, and private clients to bring those moments to life. Her settings do more than look beautiful; they feel alive, layered with texture, color, and small surprises that invite guests to stay awhile and savor the scene.
Willa's eye was honed through a career at the intersection of luxury, hospitality, and brand experience. From early roles in merchandising and operations at Louis Vuitton to agency work leading store launches and campaign activations, her background blends creative direction with precise execution. Today, as co-founder of Poppy Gifting, she brings a curator's sensibility to the art of gifting — a path that has shaped her appreciation for thoughtful presentation paired with a touch of whimsy.
Available for select collaborations in event decor, interior accent styling, and private client projects, Willa creates scenes that elevate the everyday into something memorable and distinctly her own.
